The NFL, Women and Spartacus

SpartacusNobody can stop talking about the NFL.  Me neither.  Yesterday I wrote about the complicity of broadcast networks and sponsors  (who by the way paid my salary for more than 25 years) in this issue of women’s and children’s safety.  I’ve never seen so many tone-deaf people in my life.  Even CoverGirl can’t seem to get it right.

But today, on Microblog Monday, I have another question.  What do we do about this world of modern gladiators in a game that damages their brains until many of them are never able to think clearly again?  How do we protect them from the impact of the conditioning and brutality that is part of their work?  And what is the difference between NFL owners and those who sent Rome’s ancient, doomed fighters into the Coliseum?

Women Are 45% of NFL TV Audience. FORTY-FIVE!! Time to Take On the Networks

Photo by Coemgenus via Wikimedia
Photo by Coemgenus via Wikimedia

We need to do something (HINT: #boycottNFLsponsors)

Why is it so hard to affect the NFL and its disgraceful responses to abusive players?  After all, women are 45% of the NFL fan base.  It makes sense to care what we think.

Sadly, there’s that other thing. To see what we’re up against, follow the money.

Team owners make money from tickets and souvenirs but even more from TV contracts and the networks who pay for them.  It’s all nicely divided up.  In the 2011 9-year NFL-broadcast contract, CBS gets American Football Conference games – and is asking $500,000 for thirty second spots, according to Forbes, Fox carries the National Football Conference and NBC broadcasts Sunday night in prime time – with ads going for $628,000/30-second spot. Each network gets an exclusive crack at three of the nine Super Bowls and all the revenue that comes with it. (Bloomberg News)

Here’s what Forbes said this time a year ago, “Live appointment television—already extremely important—will only grow in significance in coming years, as television programming and audiences continue to fragment. On TV, the NFL is king.”

This morning (9/15/14) Joe Scarborough, never one for impulse control, lashed out at NYT columnist Alan Schwarz for his mention of the failure of broadcasters to acknowledge their own complicity in the shameful collaboration among the NFL, sponsors and the networks who charge them for their ads.

It’s like the story of the nail and the horse and the war*:  Sponsors pay the networks, networks pay the NFL, the NFL divides the revenue among the teams and the owners combine these huge paydays with their ticket sales.

Listen to the Wall Street Journal describe the most recent TV rights auction:

The auction was a sign of the NFL’s huge leverage over television networks, which are increasingly looking to the NFL to help fortify them against the rise of online video services, the stagnation of pay TV and other threats. “It’s almost like the networks are afraid to say no to the NFL,” says one senior TV executive involved in the bidding process for Thursday night games.

So.  If the NFL is king and everyone, especially the TV networks who profit from ad revenue, ratings and football programming in general, are enablers then we have to make it scarier to continue than to take a stand.  That means finding, and boycotting, NFL sponsors and letting the network brass know what we’re doing.  (I boycotted Greece for years during the Junta years.  Then an Amnesty International leader told me “If they don’t know why you’re not coming, it doesn’t do any good.   You need to write to them and tell them why you’re not there.“)

That’s the other part of it.  We need to be noisy and bold and brassy and (forgive me Ms. Sandburg) bossy about this – holler like hell in support of our sisters and put our money where our mouths are.  Nobody needs any of the stuff that advertise on NFL games and there are alternatives for all of them anyway.

Women’s bodies should not be paying for the bad business planning of television networks; if they won’t take a stand with the NFL, let them find another way to make their money!

Here are a few major #NFLsponsors — MAKE SURE TO LET THEM KNOW WHAT YOU’RE DOING AND WHY:

UPDATE: See this Jezebel story on CoverGirl, too.

Microsoft  @Microsoft (big deal w/NFL to use ONLY Surface Tablets and other MS technology on the sidelines

Gatorade  @gatorade                 Bud Light  @budlight

Visa  @visa                                  Verizon @verizon

Papa John’s  @PapaJohns           FedEx  @FedEx

Marriott  @Marriott                    Pepsi  @pepsi

General Motors  @GM                Campbell’s Soup  @CampbellSoupCo

#boycottNFLsponsors  Please add more in comments!

 

*For Want of a Nail

For want of a nail the shoe was lost.

For want of a shoe the horse was lost.

For want of a horse the rider was lost.

For want of a rider the message was lost.

For want of a message the battle was lost.

For want of a battle the kingdom was lost.   

And all for the want of a horseshoe nail.

PREVENTING SPOUSAL ABUSE; HONORING THOSE WHO HELP

Nat_aliza_officeSometimes a common event can remind you of the wonderful ways that others find to live their lives and help others.  Tonight we went to a benefit for a group that helps Jewish women trapped in abusive relationships; it’s call the Jewish Coalition Against Domestic Abuse.  We went because a good friend chairs the group, but also because they were honoring a remarkable pair of lawyers: Nathaniel "Nat" Lewin  and his daughter Alyza Lewin .  Together they are the law firm of Lewin & Lewin LLP . This article in Jewish Week Magazine describes them beautifully.

Nat_aliza_two_shot2
Nat has an impressive history; it was kind of thrilling to see him honored and hear him speak so beautifully and lovingly of his lawyer daughter, his photographer daughter, his wife and grandkids, then to hear Alyza thank her parents, her husband, her sister, her kids and her nanny, all of whom were there. 

She described her memory of having "the talk" with her mom early in her adolescence — not "the talk" talk – but one at least as important.  Her mother, she said, told her to be economically self-sufficient, AND to never let her work keep her from getting married and having children, Then, she continued, half joking, her mother said "These two things, they conflict.  So now maybe it will be easier because I told you."  Everyone laughed, mostly with recognition.  We all know that clash and live with it.   

Most moms have a connection with their kids, begun physically of course, before birth that continues in a way that makes leaving them to go to work tough.  We were probably hard-wired that way.  When I saw this mother of four describing her mother’s warning and her subsequent efforts to be mother and powerhouse attorney, I thought about so many women — those law school pioneers terrorized in class and shut out of study groups, med students thrown out of operating rooms because they were too germy to be there without pantyhose (true story), women reporters shut out of the Radio TV Correspondent’s dinner unless they came as "hostesses."  We’ve all come a long way, and clearly Alyza Lewin, through her work, with her dad, on Jewish issues, is using the progress we made to help others.  As Jewish Week wrote:  "That’s meant
everything from representing apartment tenants whose landlords won’t
allow them to hang a mezuzah, to assisting government employees having
trouble getting their security clearances renewed because of family
ties to Israel, to helping rabbis ensure menorot can be displayed on
public property during Chanukah." 

She comes by it naturally.  Her dad, when he spoke, didn’t say much about his track record as an attorney – he didn’t need to.  Again, the profile;

Combining his time as an assistant to the
solicitor general and private practice, he’s argued 27 cases in front of the
Supreme Court. And his daughter notes that there is no legal issue relating to
the Jewish community that doesn’t have his "fingerprints" on it. ..
he drafted the provision of the Civil Rights Act that protects one’s religious
observance or practice. Later in the decade, he wrote legislation that allowed
federal workers to work "compensatory time" if they wanted to get
time off to observe religious holidays. … Lewin is still trying to create further protection for religious liberty.  The firm has taken up the case, on appeal,  of a Jewish parole officer in New York whose employer pressured him not to observe religious holidays by scheduling
mandatory meetings and training sessions on those dates. They are arguing that
the plaintiff faced a "hostile work environment"
similar to the kind of environment considered actionable for sexual harassment and
that the courts should recognize such a standard for religious practice.

Before forming Lewin and Lewin, Nathan Lewin was
a founding partner at Miller, Cassidy, Larocca & Lewin. Among his most
well-known clients was Ed Meese, when the Reagan administration attorney
general was the subject of an independent counsel investigation over charges of
influence peddling. …

U.S.dLewin also was actress Jodie Foster’s lawyer
when she testified during the trial of John Hinckley for the shooting of
President Ronald Reagan. In 1975, Lewin represented John Lennon on an appeal of
a US   decision to deport
him because of his previous conviction on drug possession charges in Great Britain.
Lewin said he never met the Beatle, having been recruited to handle the appeal
through Lennon’s lawyer. And he joked that he probably shouldn’t have cashed
the check Lennon sent him to pay for his services because the
autograph on it probably ended up being more valuable.

The Lewins currently …are working on a number of
other Jewish-related cases, such as the Boim case, in which, on behalf of a
victim of a Hamas terrorist attack in Israel, they successfully sued the Holy Land Foundation and two other U.S. charities for providing funding to the terrorist organization.  They are waiting for the results of an appeal but the legal theory they devleloped has been adopted by a number of other terror victims since.

So.  They deserved the honor.  The issue is horrifying – the "Jews don’t do that sort of thing" myth decimated – like the lives of so many of the women JACADA works to help.  The biggest reward for me though was to listen to this accomplished, unassuming and loving daughter tell her story and speak with such colleagial regard for her father.  It’s how things should be.  And so seldom are.