I used to run a television newscast for teenagers. It was tough to get them to pay much attention to the news, so one of the features I experimented with was "If you don’t know the news, you can’t get the jokes." Dennis Miller was doing Saturday Night Update then, and sadly, wouldn’t talk to us, so the idea failed. It wasn’t that original anyway; humor has always been part of American politics. But I wanted the kids to care more about it – and I thought that connecting news and cool comedy would help. I’m pretty sure I was right; political comedy is certainly a factor this year’s campaign. If you’re my age, you’re probably sitting there thinking "Hasn’t this woman ever heard of Mort Sahl? Yup. He’s just turned 80 and his political humor is as sharp as ever. But he didn’t have a daily "Daily Show" as a podium. Look at this:
I started thinking about this because this headline just appeared in the Media Bistro LA edition – which linked to this piece in the Washington Post. Comedy, at least this year, is an important factor in the campaign. Of course, Bill Clinton rebounded from one of his many backslides in 1992 with a saxophone-playing appearance on standup comedian and talk show host Arsenio Hall’s show. This clip, in fact, appeared on Channel One, the show I used to run!
That was the second time Clinton used nightly talk as a life preserver. After this disastrous keynote convention speech in 1988
Clinton went on the Johnny Carson’s Tonight Show and did the same thing. Not quite comedy but definitely popular culture. Carson had a unique impact, too. A wise Republican political consultant told me he could tell the mood of the country by listening to which jokes audiences responded to on The Tonight Show. So this year, despite all the fuss about Comedy Central, is not the first time that the worlds of entertainment and comedy have had more than a small role in choosing our leaders. And those are just in the past few elections. (OH, and don’t forget JibJab. )
We aren’t alone, of course. The 18th Century British cartoonist William Hogarth, is still taught in political propaganda classes. This one, The Times, is an example.
The difference today may be the ubiquitousness of any information that emerges; it’s not just in some elitist newspaper, it’s all over the place. It may also be the diminished influence of what used to be our respected news media. Young people (and others) turn to comedy not just because it’s arch, and fun, but because it’s less pretentious and heavy-handed, and treats audience members as co-conspirators rather than as a single passive body.
I worry that the deflation of our leaders that comes from the Comedy Central syndrome is as scary as it is useful. Americans like to believe; that’s part of the appeal of both Obama and McCain, I think. And it’s possible to believe without mindless acceptance. But if all, or most of one’s information emerges from the acerbic minds of comedy writers, does it undermine any capacity to follow a leader in what are truly perilous times?
Franklin Roosevelt, through his Fireside Chats and other communications with Americans, was able to bring the country along as war drew closer. Doris Kearns Goodwin, in NO ORDINARY TIME*, one of my favorite books, tells the story of one chat in particular. FDR asked Americans, in advance, to get a
map of the world and follow along as he described the current state of the war. Maps sold
out. And the Americans who had bought them sat there by the radio and followed as Roosevelt spoke. You don’t need comedy to inspire confidence when you have that kind of respect for your audience. I guess you could say that FDR was a kind of rock star who had built such a relationship with Americans during the Depression that he was in a different situation, but still, it’s a provocative example to place against 5 minute guest spots with Stewart or Colbert.
This has been long and a bit rambling because I’m trying to think it all out here – and I still don’t have an answer. I do think it’s going to be interesting to see how long this trend lasts — at least in this incarnation.
*go to the link and search inside under Fireside Chat and map and you will find the story (pg. 319)