Big Birthday Memory #3: TRY TO REMEMBER — THE FANTASTICKS, JERRY ORBACH, THE INTERNET AND ME

Fantasticks album sized

NOTE: As I approach my 70th birthday, I’ll reprise a milestone post here each day until the end of May. Today – from August 24, 2006

OK – so I should be used to it by now.  I’ve been — as I often say, a walking demographic Baby Boomer as long as I can remember.  But on this morning after the re-opening of THE FANTASTICKS*  – which ran off-Broadway for 42 years, I read “adults 55+ adapting online.”  Of course they are — sooner or later whatever I’m doing becomes part of a generational wave.

Don’t worry – there IS a connection.

I saw THE FANTASTICKS  with my college room mate and her mother during fall vacation of my freshman year.  That was 1964 – four years after it opened.  At the end, all of 18, I was crying so hard that the woman sitting next to me – probably 25 or so – handed me the rose her date must have given her at dinner.  I kept it on the wall of my room for years.

El Gallo swordEl Gallo — the irresistible seducer  and originator of the “hurt’ without which “the heart is hollow” —  was first played by Jerry Orbach.  [hear him sing Try to Remember here.]  I met him when I was close to 50 – and told him I’d seen the show when I was 18.  His face just changed – not a trace of Lennie Briscoe but a combination of affection, nostalgia and pleasure.  We spoke a bit more and then I apologized for approaching him at a reception and acting like a groupie.  He replied “You saw the Fantasticks when you were EIGHTEEN!  That wasn’t an interruption that was a pleasure.”  So I guess the story had the same impact on the cast that it had on girls like me.  “Please God please,” the young girl (“the girl”) cries out – “don’t let me be NORMAL!”  That was me alright.  Please let me be singular – not like the others!

Well it hasn’t turned out that way.  Whatever I come to, my peers hit within a year or so.  It made me a great talk show producer – never a visionary too far ahead to be relevant, just enough ahead to know what story to do next.  I guess that’s why I accommodated to my role as close enough to normal but with an edge — rather than the downtown woman I had once wished to be.

I know about this headlong Boomer journey online because my older son, in the industry, had read a similar study.  Last weekend I told him that I seemed to be getting a lot more online consulting work and his theory was that companies need boomer consultants more because more “civilian” boomers are finally hitting the web.  I always knew we would; the tribe that is the baby boom loves to be connected.  The web was a perfect home for us.  Just like THE FANTASTICKS.

*OK Feminist friends, there’s an element of sexism in this original fairy tale (they’ve rewritten the only really troubling song) but I have chosen to ignore it.  It just can’t trump the wonder and poetry.

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Cynthia Samuels

Cynthia Samuels is a long-time blogger, writer, producer and Managing Editor. She has an extensive background online, on television and in print, with particular experience developing content for women, parents and families. For the past nine years, that experience has been largely with bloggers, twitter and other social media, most recently at Care2's Causes Channels, which serve 20 million members (13 million when she joined) and cover 16 subject areas. In her three years at Care2 monthly page views grew tenfold, from 450,000 to 4 million. She has been part a member of BlogHer since 2006 years and has spoken at several BlogHer conferences. Among her many other speaking appearances is Politics Online, Fem 2.0 Conference and several other Internet gatherings. She’s also run blogger outreach for clients ranging from EchoDitto to To the Contrary. Earlier, she spent nearly four years with iVillage, the leading Internet site for women; her assignments included the design and supervision of the hugely popular Education Central, a sub-site of Parent Soup that was a soup-to-nuts parent toolkit on K-12 education, designed to support parents as advocates and supporters of their school-age kids. She also served as the iVillage partner for America Links Up, a major corporate Internet safety initiative for parents, ran Click! – the computer channel - and had a long stint as iVillage's Washington editor. In addition, she has developed parent content for Jim Henson Interactive and served as Children’s Book Editor for both Amazon.com and Barnes and Noble.com. Before moving online, she had a long and distinguished career as a broadcast journalist, as senior national editor of National Public Radio, political and planning producer of NBC's Today Show (whose audience is 75% women) where she worked for nine years (and was also the primary producer on issues relating to child care, education, learning disabilities and child development), and as the first executive producer of Channel One, a daily news broadcast seen in 12,000 U.S. high schools. She has published a children’s book: It’s A Free Country, a Young Person’s Guide to Politics and Elections (Atheneum, 1988) and numerous children’s book reviews in the New York Times Book Review and Washington Post Book World. A creator of online content since 1994, Samuels is a partner at The Cobblestone Team, LLC, is married to a doctor and recent law school graduate and has two grown sons who make video games, two amazing daughters-in-law and three adorable grandsons.