First, watch this and see if you notice anything odd (other than the SNL-ish narrator)
When Sheryl Sandberg launched her Lean In Foundation, I noted the homogeneity in looks, age and (not literally but almost) hair on their Who We Are page. It’s gotten a little better over there, but the coming documentary American Blogger (or at least its trailer) … hasn’t.
I wish I were as temperate as Be Blogalicious co-founder Stacy Ferguson , as thoughtful as Katherine Stone and others on the #americanblogger Facebook thread or as enthusiastic as some of the film’s participants and their friends, but I felt like I was watching Charlie’s Angels Build a Blog..
The rest of us seemed somehow excluded — unworthy, almost. Because life online, and blogging especially, can be such a naked experience with such power to build deep relationships and tribes, the unfortunate, beauty queen/Martha Stewart Home nature of the two minutes we saw seemed a personal assault, suggesting that the women in this film are the women we need to know to understand and appreciate the online world the rest of us have come to rely upon and love.
For me, this world is better represented by the tribe that surrounded the last journey of Susan Niebur, the infertility quest of Melissa Ford, Laurie White’s transformation, Kelly Wickham’s tales about life, The Cuban and the kids in her school, Erin Kotcecki Vest’s fight against lupus, Morra Aarons-Mele on business and on politics, Joanne Bamberger on women and politics, Jill Miller Zimon on politics and running for office (right now!) or Liz Gumbinner about almost anything.
I know the women chosen here also have deep feelings about blogging and they are in no way responsible for the choices made by the film’s creator. The film is the sum of its parts and it seems that each individual participant joined in good faith because of their love of what they do.
But this trailer, as it introduces us to the project, is so exclusive and exclusionary that it’s hard to remember that if you know it and hard to discover if you don’t.
Take a look at this perfect response: The Real American Blogger, where bloggers across the web post less airbrushed versions of the women who write here, who are of course as diverse and generous and cranky and skinny and large and messy and neat and coifed and barely head-covered and patient and pissed and happy and sad and lonely and not as the rest of us – except, apparently, the women chosen to promote this film as it moves toward release.
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Cynthia Samuels
Cynthia Samuels is a long-time blogger, writer, producer and Managing Editor. She has an extensive background online, on television and in print, with particular experience developing content for women, parents and families.
For the past nine years, that experience has been largely with bloggers, twitter and other social media, most recently at Care2's Causes Channels, which serve 20 million members (13 million when she joined) and cover 16 subject areas. In her three years at Care2 monthly page views grew tenfold, from 450,000 to 4 million.
She has been part a member of BlogHer since 2006 years and has spoken at several BlogHer conferences. Among her many other speaking appearances is Politics Online, Fem 2.0 Conference and several other Internet gatherings.
She’s also run blogger outreach for clients ranging from EchoDitto to To the Contrary. Earlier, she spent nearly four years with iVillage, the leading Internet site for women; her assignments included the design and supervision of the hugely popular Education Central, a sub-site of Parent Soup that was a soup-to-nuts parent toolkit on K-12 education, designed to support parents as advocates and supporters of their school-age kids. She also served as the iVillage partner for America Links Up, a major corporate Internet safety initiative for parents, ran Click! – the computer channel - and had a long stint as iVillage's Washington editor. In addition, she has developed parent content for Jim Henson Interactive and served as Children’s Book Editor for both Amazon.com and Barnes and Noble.com.
Before moving online, she had a long and distinguished career as a broadcast journalist, as senior national editor of National Public Radio, political and planning producer of NBC's Today Show (whose audience is 75% women) where she worked for nine years (and was also the primary producer on issues relating to child care, education, learning disabilities and child development), and as the first executive producer of Channel One, a daily news broadcast seen in 12,000 U.S. high schools. She has published a children’s book: It’s A Free Country, a Young Person’s Guide to Politics and Elections (Atheneum, 1988) and numerous children’s book reviews in the New York Times Book Review and Washington Post Book World.
A creator of online content since 1994, Samuels is a partner at The Cobblestone Team, LLC, is married to a doctor and recent law school graduate and has two grown sons who make video games, two amazing daughters-in-law and three adorable grandsons.
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